In episode 14, we chat with Todd Coopee, toy historian and author of Light Bulb Baking: A History of the Easy-Bake Oven.

Todd discusses his use of Shopify to sell the book on his own site, how social media has been a part of his strategy, his use of mailing lists, his unique approach to a book launch, and much more. We also mull over the worth of selling on Amazon (debatable, I know – if you have your own thoughts, do leave them below), how Kevin bought 8 iphone cases (and doesn’t even own an iphone) and creating episodes for Ottawa Writes. Check out the episode just below 🙂

Tweet: I’m listening to “Marketing Your Book on a Budget” over at OttawaWrites. Check it out here: #amwriting. ~Thanks! Catherine & Kevin

Toodd Coopee


Show Notes

The Lightbulb Baking website
Todd’s website
Catherine’s Blog: Bumpy Boobs
– great for giveaway optimization.
MailChimp – a free and fantastic newletter creator, organizer, teacher, etc
SlideSnack – to make a beautiful ebook preview like Todd has on his LightBulb Baking website
Eventbrite – great for tracking your book launch attendance
Shopify – not free, but an excellent shopping cart & resource.
Ottawa Book Awards – no charge to submit, except the cost of the review books


Register for Kevin’s free webinar: How to Find the Time to Write

Kevin’s LEGENDARY Page Turners iPhone 5 cases:


Books mentioned:

Lightbulb Baking, A History of the Easy Bake Oven, Todd Coopee
The Page Turners, Kevin T JohnsClaire Never Ending, Catherine Brunelle


Front (Developed by) 1600t PsCS3o10 Front_cover_1600t_PsCS3o12


Subscribe to the podcast on iTunes

and never miss an episode!



Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: