What is a street team?

Catherine & Kevin SquareToday Kevin and Catherine dive into the world of Street Teams thanks to insights from the Pub-Craft team. Kevin and Catherine, once again, approach the topic from very different perspectives: Kevin feels like asking a reader to do more than read the book is too much, where as Catherine wants everyone to hug and sing Kumbaya! Marissa Caldwell, a Pub-Craft street team expert, shares her tips on building a street team from her considerable experience as a writer assistant. Tune in for me.

Question for you: Do you have a street team? And if not, would you be comfortable approaching readers to begin one?

Show Notes

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The Tipping Point by Malcom Gladwell